Chris Mercer – Measurement Marketing Academy
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Author: Chris Mercer
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The Measurement Marketing Academy
Finally be in control of your numbers, transform your sales funnels, and make more money using the Measurement Marketing System
If you’re an online business owner who wants to get better leads and bigger sales then you’re probably already aware you HAVE to know who your customers are and how they found you, right?
After all, you could be spending a ton of money running ads without ever knowing which one actually brought paying customers…
or worse, find out later that it wasn’t an ad at all, but random traffic coming from a Google search…
(that exact scenario has happened to me and the sinking feeling is almost enough to make you want to throw in the towel…)
How much could you save if you realized the ads you were running weren’t working?
That’s just one example of how Measurement Marketing can help you plan your marketing strategy based on the information you can find with the simple tools I’ll show you how to use.
Read on to discover more examples of how you can change your business with Measurement Marketing.
What You Need To Do Today To Change Your Business Tomorrow – And Forever
KNOW WHERE EVERY SALE COMES FROM SO YOU CAN SELL MORE
Imagine asking every customer that comes into your online store how they heard about you… And imagine knowing it was that one particular billboard or newspaper ad that brings them all in, ready to buy. How much could you scale your advertising with just the answer to one question…
Now imagine asking each and every online customer which email, keyword, tweet or Adword made the most sales…
Once you set up and start using Google Analytics CORRECTLY you’ll know the answers to those questions.
In just 15 minutes you can start implementing a simple technique that will save you money and time tomorrow (literally, tomorrow).
ENGAGE AND CONVERT YOUR PROSPECTS AND LEADS ON EVERY PAGE
What will you do next week to increase engagement, build authority and move your visitors from lead to purchase?
Change your headline?
Redesign your landing page?
Write another blog post?
Change the color of your “buy” button?
Add more testimonials?
You can’t make something better until you know what’s wrong with it. Stop guessing and KNOW exactly what you need to do to engage your prospects and make them buyers.
START MARKETING BASED ON TRUTH AND DATA NOT GUT AND HOPE
Stop reacting to daily sales numbers, page views or email opens. Stop making decisions based on gut reaction, advice from a colleague or because everyone else is doing it.
Success starts when your plan includes knowing how, when and where to find real, actionable information and understanding how to make what you have even better.
The Measurement Marketing Academy changes how you think about marketing so you have a plan for what you should do next and are confident and ready to make the big swings that make the most difference. Every. Single. Day.
The Measurement Marketing Academy
The Proven System That Changes
How You Think About Your Marketing
START WITH THE BASICS AND SEE INSTANT SUCCESS YOU CAN MEASURE
Start with a big win! We’ll guide you through the correct way to set up and use Google Analytics. In just a couple of hours you’ll be able to to make small, but significant changes that give you instant success and the confidence to move forward.
SERIOUSLY SIMPLE BUT FOCUSED INSTRUCTION
Data and numbers can be intimidating and playing with “google analytics” can be more than many marketers want to take on, but with The Measurement Marketing Academy you get simple, easy-to-follow direction in a screen-share-environment. Watch, listen, learn, implement and ask all the questions you need.
MOVE QUICKLY FROM “HOW” TO “WHY” AND “WHAT NEXT” AS YOUR KNOWLEDGE GROWS
Learning how is one thing, but understanding why and what to do next is the key to the Measurement Marketing Academy. You’ll see how top marketers are using their new found gold mine of information to make real, meaningful changes.
FOCUS ON THE PLAN AND PRIORITIZE THE DATA
Every other marketing course you have seen shows you new tactics. Measurement Marketing is different. You learn which new tactic works best for your niche, your business and your customers. Sure, growth can happen to anyone, but building a long term, sustainable business starts with knowing what is working now and how you can make it better.